Matt Johnston's signature text on how to use his patented HERO system to create viral video. Now, for the first time, joined together with an exclusive practical course to take you through how to make video work perfectly for your business
6 Million Views, Hundreds of Thousands in Sales with the HERO System
Pratt and his team had spent years developeing the world's first affordable, non-electric bowling machine for the game of cricket. He partnered with Matt and his HERO system for the social media launch and it went wild. The video had millions of views in weeks and captured tends of thousands of dollars in sales.
"Matt Johnston Literally Saved This Company"
Travis Perry's Chordbuddy was a huge hit on Shark Tank a few years back, leading to millions in sales. But recently, things took a took when a swath of cheap copycats ate so far into his business that Travis laid off almost his entire staff and nearly closed his doors. Implementing the HERO system into a Facebook ads funnel literally saved his business. Taking Chordbuddy from $4,000 in sales a month to over $100,000 in under 30 days.
The HERO System Just Plain Works
Alyssa Raelyn
I've never seen engagement like this before"
Kate P.
You break down the process in your program so well that even the people I'm sharing it with are able to go viral
Anil G.
Matt is the man. His methods work.
Your Audience Is Right There Waiting for You
Choose the best option for your situation
Producing Empathy Master Bundle
Ebook + Audiobook + Companion Video Course
$99
Instant Access
Producing Empathy [Companion Course Only]
Does not include book
$69
Instant Access
The Course
The HERO System
Matt breaks down his system so you can actually see and feel what it looks like in practice.
Learn to Write Viral Video Scripts
Matt shows you exactly how to write social video scripts with a method he has used to gain billions of video views.
Come Up With Endless Story Ideas
Matt's exclusive SEED system and lifestyle map help you come up with endless story ideas.
Get the Right Strategy
Learn how to develop a social video strategy that moves the needle for your business, instead of feeling lost and aimless.
Exclusive content and live coaching from Matt Johnston, the world's foremost viral video expert
Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.


He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 10 billion video views across platforms.

 He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He is now the CEO and Founder of Guide Social.