Matt Johnston's signature text on how to use his patented HERO system to create viral video. Now, for the first time, joined together with an exclusive practical course to take you through how to make video work perfectly for your business
Pratt and his team had spent years developeing the world's first affordable, non-electric bowling machine for the game of cricket. He partnered with Matt and his HERO system for the social media launch and it went wild. The video had millions of views in weeks and captured tends of thousands of dollars in sales.
Travis Perry's Chordbuddy was a huge hit on Shark Tank a few years back, leading to millions in sales. But recently, things took a took when a swath of cheap copycats ate so far into his business that Travis laid off almost his entire staff and nearly closed his doors. Implementing the HERO system into a Facebook ads funnel literally saved his business. Taking Chordbuddy from $4,000 in sales a month to over $100,000 in under 30 days.
I've never seen engagement like this before"
You break down the process in your program so well that even the people I'm sharing it with are able to go viral
Matt is the man. His methods work.
Choose the best option for your situation
Ebook + Audiobook + Companion Video Course
$99
Instant Access
Does not include book
$69
Instant Access
Matt breaks down his system so you can actually see and feel what it looks like in practice.
Matt shows you exactly how to write social video scripts with a method he has used to gain billions of video views.
Matt's exclusive SEED system and lifestyle map help you come up with endless story ideas.
Learn how to develop a social video strategy that moves the needle for your business, instead of feeling lost and aimless.
Matt helped invent the format, system, and science of viral videos in the publishing world at Business Insider, NowThis, New York Magazine, Men’s Health, and others.
â¨â¨He produced and oversaw over 2,000+ pieces of video content (both branded and editorial) that generated well over 10 billion video views across platforms.â¨â¨ He’s worked on viral video campaigns with brands such as Toyota, the National Football League, Campbell’s, Chase Bank, Verizon, Adobe, Tidal, Fresh Direct, and many others. He is now the CEO and Founder of Guide Social.